MacBright BV is both importer and exporter of light fittings, supplying solely to the electrotechnical wholesale market. While developing their full catalog (MacPocket), they also created partial publications using the Catalogger software.
MacBright is hard at work realizing their 300-page catalog: the MacPocket 2014. In the past, this process was done by hand, until MacBright came into contact with Guidance. With Guidance's Catalogger software, this cataloging process has become fully automated.
For MacBright, one of the great advantages of Catalogger is the possibility to make a quick selection of products. During the development of the catalog, the desire arose for an early introduction of some of the products. This way, customers would have something tangible to hold during the next few exhibitions. This resulted in the “Beurspocket” (Fair pocket).
“With Catalogger we've got a flexible system that allows us to easily make selections and quickly create partial publications. The basic layout is set, so after selecting the products, the catalog can be generated in no time”, says Ramon Casparie of MacBright.
The Beurspocket was handed out during the Electrotechnical exhibition in Utrecht, that is attended by more than 24,000 visitors every year. Everything MacBright exhibited in their stand could also be found in this pocket-size partial catalog. The booklet, of which 2,500 copies were printed, was very well received by customers. “Our customers liked having an actual booklet to browse through. A selection of fittings and an introduction of our new products!” says Ramon.
Our most recent exhibition in Frankfurt included sneak preview of the full MacPocket catalog. MacBight selected all products and published them in a PDF for the occasion. Visitors could browse the catalog at leisure on iPads. A smart way of using Catalogger's quick selection options without additional printing costs.
Once the complete MacPocket has been realized, MacBright does not rule out creating another partial publication (by popular demand) for special occasions like exhibitions. “The combination of MacBright and Catalogger leads to tailor-made results.” – Ramon Casparie.
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