Online store for wholesalers and manufacturers
Developed for the B2B market and supplied with all the e-commerce functions to guarentee online succes
We have already done the work for you
A comprehensive website full of information or an effective e-commerce site with all the bells and whistles? Our Stentor software is the perfect starting point for this. In a Stentor online store, your range is always central, with a clear presentation of your products and lots of convenient search and filter options.
The focus is on your product range
A clear presentation of your products
Websites created by Guidance are characterized by their comprehensive layout which can clearly present even the most extensive product range. In combination with the extensive search and order possibilities, this results in an effective websites that your customers will be happy to visit.
Experience
An online store is more than just a shopping cart. It is the place where visitors/customers get to know your company or brand and where you can inspire them and incite action. An appealing design with the right information and matching visuals ensure an optimal experience of your company or brand. Guidance helps you with this.
E-commerce & conversion targets
Online shops from Guidance are equipped with many E-commerce features, including a link to your ERP system, customer-specific prices, rate scales, cross-selling, extensive search and filter functionality and various payment options. In short: everything you need to achieve your conversion targets.
Your product information effortlessly online
Automated process
Whether you offer 100 or 100,000 products, an online store from Guidance means an automated process. The product information, images and range structure are maintained in a database (PIM). The navigation and product pages are placed directly on the website from the database. Thanks to this automated method, your range is quickly published on the web and always up-to-date.
Link to your ERP
Lots of product information such as (customer-specific) prices, rate scales and stock that are shown in your shop are already present in your ERP system. That is why with Guidance, all stores are linked to the existing ERP system. With a direct (real-time) link or through export-import, the ERP information is shown in the online store and orders go directly into the ERP system.
User-friendly web editor
Everything for a richly filled and clear page
In addition to the product range, your site also contains informative pages. On these pages, you can explain more about your company and services, or introduce your staff. These informative pages can be set up and edited entirely to your wishes using the Stentor web editor.
With the Stentor web editor, you have the freedom to set up and edit your own web pages. You can use the predefined responsive page templates and page elmenets for this. Examples of page elements include a contact card, locations/addresses, a contact for or a Google Maps map.
A Guidance Stentor website or online store comes standard with a number of pages like the ‘about us’ page, contact page and ‘frequently asked questions’ page. The number of pages can be expanded limitlessly. The pages with your product range are created automatically. You do not need to use the web editor for that.
Automatically in the right corporate style
Before you can start, your corporate style is assigned to all web editor elements by Guidance. Think of your header texts, buttons and background colors. This way, you don’t have to worry about whether you are using the corporate style, as it is done automatically!
Want to see the web editor in action? Request a demo!
The technical matters have been taken care of
Google analytics
Google Analytics gives you insight into the click and viewing behavior of visitors on the site, allows you to measure your sales and conversions, and watch your visitor numbers grow. Guidance links Google Analytics to your online store so that you gain more insight into the use and results of your website thanks to the clear, graphic reports of Google Analytics.
Search Engine Optimization (SEO)
The Guidance websites are set up with SEO in mind, which makes them easy to find by Google. You can make this it even easier for search engines to find you by entering good page titles, extensive product descriptions and lots of (relevant) information.
That is why Guidance websites always have news/blog pages. Using the news pages, you can create lots of additional content. The more content, the higher your site scores in Google’s search results!
More tools & possibilities
Customer portal
From the customer portal, your customers can find and edit all desired information relating to orders and administration. It is no longer necessary to call, e-mail or search for this; the information is available within the customer’s account 24/7. Think of account details, (pending) invoices, quotations, customer-specific downloads, favorites and order history.
Also convenient: the order history and favorites can be directly placed in the shopping cart from the portal and the invoices can be paid directly online.
Customer contact
Nothing is better than being helped directly. Let your customers know that you are always available for questions and guidance. You can do this through a chat function, a ‘call me’ option or a contact form with contact details.
OCI link
With an OCI link, a link between your online store and the ERP system of your customer is realized. This way, customers can create a purchase order from their own ERP directly via your online store.
Personalization
Personalize the website for even more user-friendliness. For instance, you can show your customer customer-specific prices after logging in, adjust the range to your customer, and make files (such as price lists, images) or additional information available.
Do you want to take things one step further? Then based on analyses, you can show things like certain deals, “other customers also bought” items or specific accessories. Or you can show specific advertisements that are only for companies from a specific sector.
Calculation tools
With an extensive range or with many products that are very similar, you can offer your customer a calculation or selection tool. By entering the right specifications or requirements, the calculation tool immediately gives you the right results, and the items can be ordered directly.
APIs (application programming interface) can also be integrated into your website without any problem.
E-commerce & marketing
In addition to the clear product presentaiton of your range, e-commerce is also of great importance. All e-commerce functionality and marketing options you desire are ready for you. View the extensive overview on the features page.
All Stentor possibilities listed- Bargains;
- Coupons/discount codes;
- Promotions/offers;
- Favorite lists;
- Project lists;
- News and/or blog;
- Rate scales and customer-specific prices;
- Extensive searching and filtering;
- Implementation of payment systems;
- Order history;
- Choose delivery date;
- Product comparison.
Professional design
What is your target audience and what appeals to them? Together with you, we find out the best way to put your e-commerce website on the market. We combine content, colors, fonts, texts, ambient images, illustrative elements and layout into a professional website design with the right appearance.
Product presentation
The product range is the most important part of your website. That is why it is important that this is set up as clearly as possible for your visitors.
We look at the best setup for your range and product pages in terms of presentation, layout, visuals and information. User-friendliness is incredibly important here.
Responsive design
Because more and more users visit websites and online shops from their tablet or smartphone, it is important to clearly present your range on these screens as well.
Guidance websites are fully responsible, which automatically ensures your user receives a product view that matches the device used.
Modifications from our base site, or a full custom webdesign
There are different options regarding the design of your website. The simplest option is to take our base site and change the colors, fonts and logo to your corporate style.
If you have more wishes, a webdesign with a stronger positioning of your company can also be created. Together with Guidance, you discuss your wishes and goals, after which a suitable design is made for the different pages.
We can also develop a completely new custom webdesign, with which we start from the concept and ensure strong branding. In addition to the product pages, there is a lot of attention for the homepage and other informative pages here.